branding

Corporate brand, talent brand, branding & creative.

We get how companies work, but we also see what they can become.

Brand is a statement of that potential and that aspiration.

We develop it.

Launch it.

Ensure it is lived internally and breathed externally.

marketing

Strategies and programs that take you from creative development to beyond campaign launch.

Talent brand development that accounts for both recruitment and company culture making sure your company is walking the talk.

Corporate brand that goes beyond visual identity and advertising to reputation management.

Appropriately agnostic — social media isn’t going to sell everything…

building

Program development.

Project management.

Communication strategies & implementation plans.

Processes and templates.

Internal staff training for long-term success.

 

writing

We love words. Playing with them. Weaving and knitting them. Making music with them.

Making them into something big and profound, small and poignant.

Ensuring they are understood and compel action and change.

awards

Gold Quill excellence award

International Association of Business Communicators

2015

An ‘excellence award’ for the employee value proposition and marketing campaign developed for Suncor Energy.

The Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry. The excellence award is top acknowledgement of strategic communication skills and outcomes.

An employee value proposition (talent brand or employee brand), defines and aligns how people on the outside perceive working at a certain company, and how that company’s employees experience their workplace. A strategic program ensures the right people are recruited, top employees stay, and communications are clear, consistent and effective.

Gold Quill excellence award

International Association of Business Communicators

2011

KW Communications led the development of a campus recruitment campaign shortly after the Suncor/Petro-Canada merger, leading a cross-business team and providing a solution ahead of the development of a new corporate brand in order to meet a high-risk value driver. The resulting campaign was agile, multi-media and targeted various audience segments.

The program was also highlighted as ‘best in show’ at that year’s awards presentation for its research-based approach and successful results.

It was also awarded an emerging media award and various other accolades through vendor companies.


Oilweek award

KW Communications led the development of Encana’s first annual report following the split of the previous Encana entity into Encana and Cenovus, positioning the report as a marketing tool for the new company as well as required disclosure, resulting in multiple Oilweek awards including ‘best in show.’

clients

Current and past partners in success include…

Alberta Health Services, ATCO, Canadian Pacific Railway, Cenovus, Enbridge, Encana, Enmax, Foundry Communications, Illumina Research Partners, Imperial, Newalta, Nexen, Petro-Canada, Suncor Energy, TransAlta as well as the Homeless Foundation, Calgary Alzheimer’s Society, Closer to Home and others

KW Communications builds. Thinks and does. Adds to your team, or is the resource that takes a problem away and fixes it. And we have such fun doing it. Ask how.

Linkedin 403-605-3487